Marketing, Advertising and PR

Job Options Reference/Source: https://www.prospects.ac.uk/

Advertising account executive

Advertising Executives supervise the production of ad campaigns, and develop plans to increase sales for their clients’ businesses.

Advertising account planner

Advertising account planners work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.

Advertising art director

Ensure that their clients’ desired message and image is conveyed to consumers. They are responsible for the overall visual aspects of an advertising or media campaign and may coordinate the work of other artistic or design staff, such as graphic designers.

Market researcher

Collect and analyze data and information to present to your clients. The information you provide helps them to make informed political, social and economic decisions.

Marketing executive

Maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.

Media buyer

Negotiate, purchase and monitor advertising space and airtime on behalf of clients. The aim is to reach the highest number of people in your target audience at the lowest possible cost.

Media planner

Identify which media platforms will best advertise your client’s brand or product. You’ll work within advertising agencies or media planning and buying agencies, with the aim of maximizing the impact of advertising campaigns through a range of media platforms.

Public relations account executive

You’ll manage the information between organizations (business-to-business or B2B), or individuals and the general public. You’ll do this by promoting your clients to their intended audiences through news items, press releases and product placements.

Public relations officer

Public relations (PR) are about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behavior. You’ll use all forms of media and communication to build, maintain and manage the reputation of your clients.

Sales promotion account executive

Sales promotion account executives create and run promotional marketing campaigns to increase the sales or the use of a product or service. In this role, you would entice customers with a range of strategies, including competitions, samples, coupons, promotions and point-of-sale displays.

Social media manager

Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company’s target customers. Create, curate, and manage all published content (images, video and written).

Business adviser

Business consultant works with clients on strategy, planning and problem solving, and helps clients develop business skills and knowledge.

Event manager

An event manager is in charge of planning, organizing, and executing all types and sizes of events, like musical concerts, food festivals, and conventions.

Product manager

The product manager is the person responsible for defining the why, when, and what of the product that the engineering team builds. This means they lead cross-functional teams from a product’s conception all the way through to its launch.

Web content manager

A content manager is someone who oversees the content presented on websites and blogs, and may also be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content.

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