Media and Journalism

Job Options Reference/Source:

Media planner

As a media planner, you’ll identify which media platforms will best advertise your client’s brand or product. You’ll work within advertising agencies or media planning and buying agencies, with the aim of maximizing the impact of advertising campaigns through a range of media platforms.

Multimedia specialist

As a multimedia specialist, you’ll design and develop multimedia applications, systems and products that entertain, educate, persuade or inform the user.

Programme researcher

As a programme researcher, you’ll provide support to the producer and production team of a television, radio, film or online project. You’ll source contacts and contributors for programmes, as well as supply your own ideas and work on location. Some media researchers also help with filming or sound recording. 

Public relations officer

Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behavior. You’ll use all forms of media and communication to build, maintain and manage the reputation of your clients. These range from public bodies or services, to businesses and voluntary organizations.


A runner is an entry-level position, the most junior role in the production department of a broadcast, film or video company. As a runner, you’ll act as a general assistant, working under the direction of the producer and other production staff, to undertake whatever basic tasks are required to ensure the smooth running of the production process.

Social media manager

The overall purpose of a social media manager is to lead an organisation’s social media strategy in order to boost visibility and customer and client engagement. This typically involves managing an organisation’s online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Television/ film producer

Producers play an integral role in the television, film and video industries. In this role you will oversee each project from conception to completion and may also be involved in the marketing and distribution process.

Web content manager

Web content managers ensure that the content of a website is well-structured and easy to find and that it meets the needs of its users by covering all necessary topics and being up to date and accurate. The content you’ll manage can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy.

Advertising account executive

As an advertising account executive, you’ll work within an advertising or multi-service agency, acting as a link between the agency and its clients. You’ll be responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. You may also be known as an account handler. 

Broadcast journalist

Broadcast journalists research, investigate and present news and current affairs content for television, radio and the internet. Their aim is to present information in a balanced, accurate and interesting way through news bulletins, documentaries and other factual programmes.

Editorial assistant

An editorial assistant provides support at all stages of the publication of:

  • books
  • journals
  • magazines
  • online material
  • publicity materials.

In this role you’ll support senior editorial staff in all aspects of the administration, commissioning, planning and producing of different publications.

Event managers

Event managers plan and organize promotional, business and social events. They’re responsible for running a range of events, ensuring the target audience is engaged and the message of the event is marketed properly. Events play a huge part in the success of a brand or an organization.

Film director

As a director you’ll contribute to all the creative elements of a production and will be responsible for shaping them into a cohesive film. In order to do this you’ll need a strong creative vision and the ability to communicate your ideas to a variety of people throughout the production process.

Information officer

As an information officer you’ll manage and develop information to make it easily accessible to others. You’ll work with electronic information – especially online databases content management systems, open access and digital resources and traditional library materials.

Magazine journalist

Magazine journalists research and write news articles and features for a variety of publications, usually periodicals, including:

  • consumer titles which cover both general interest and specialist areas
  • Customer magazines from shops, supermarkets, etc.
  • trade publications, also known as business-to-business (B2B) magazines.

Market researcher

As a market researcher, you’ll collect and analyze data and information to present to your clients. The information you provide helps them to make informed political, social and economic decisions.

UX designers

UX designers are involved in designing sites and software for specific target groups and end users. The purpose of your role is to ensure that the ‘user experience’ for individuals using websites or applications is as efficient as possible and makes sense to people, who are often from non-technical backgrounds.


As a writer, you’ll be involved in the creation and development of works of fiction and non-fiction.

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